Everyday soap. Without the hidden stuff.
Minimalist, modern hygiene. No synthetic fragrance. No harsh sulfates. No parabens. Thoughtful formulas that do the job—without getting in your way.
No-nonsense formulas
Simple ingredient lists you can read. No synthetic fragrance, dyes, or unnecessary fillers.
Skin-first performance
Cleans effectively and rinses clean. No tightness, no residue—just balanced skin.
Modern, minimal design
A quiet, black-and-white aesthetic that speaks to clarity, not hype.
Fragrance-free core
Our baseline bar is intentionally plain: just what’s needed to cleanse well. Nothing you don’t. For those who want scent, we’re exploring essential-oil options with careful safety limits and derm testing—always optional.
Coming next
- Deodorant (aluminium-free)
- Body wash (sulfate-free)
- Hand wash refills